Serums are packed with concentrated ingredients that target specific skin concerns like acne, dryness, dark spots, or fine lines. But even the best serum won’t do much unless you’re using it the right way.
Most people don’t really know how to apply serum on their face correctly. And yes, the order does matter! The way you apply it can make or break your skincare results.
How to Apply Serum on Your Face
Step-by-step guide for applying serum the right way:
- Wash and exfoliate your face with a gentle cleanser or scrub, then pat dry.
- Warm 2–3 drops of serum between your hands.
- Gently press the serum into your face and neck.
- Tap lightly in circular motions until it’s fully absorbed.
- Seal everything in with a good moisturizer.
Let’s break each step down.
1. Wash and exfoliate your skin before applying serum.
Start by using a gentle cleanser. Skip anything with alcohol or strong fragrance — those can dry out your skin and mess with its natural barrier.
Washing your face twice a day is plenty. Over-cleansing might seem like a good idea, but it can actually strip away the oils your skin needs to stay healthy and balanced.
Exfoliate two to three times a week to keep your skin smooth and help your products absorb better. Just don’t mix physical scrubs with chemical exfoliants on the same day.
If you use a toner, this is the time to apply it. Use it right after cleansing and before your serum. A good toner helps rebalance your skin and preps it to soak in all the goodness from your serum.
These simple steps make a big difference in how well your skincare works.
2. Apply a pea-sized amount of serum to your face.
You don’t need a lot — just 2–3 drops will do for your face and neck. Warm it up by rubbing it gently between your palms, then apply the serum to your face using light pats. Cover your cheeks, forehead, nose, and chin, and don’t forget your neck.
Always patch-test first! Apply one drop on your wrist and wait 24 hours to check for any reaction. If all’s good, you’re good to go.
This step is key in applying a serum on your face correctly. Less is more, and pressing it in (instead of rubbing) helps with absorption.
3. Tap your skin gently for 30–60 seconds until the serum is absorbed.
Don’t rush this step! Use your fingertips to tap and press the serum into your skin in upward, outward motions. Spend about a minute doing this to ensure it absorbs well.
This little massage helps boost circulation and encourages the serum to sink deeper into your skin. It’s a game-changer in your routine and a secret many don’t know when learning how to apply serum on face.
4. Apply a dime- to nickel-sized amount of moisturizer all over your face.
Once the serum is fully absorbed (you’ll know when your skin no longer feels sticky), go in with your moisturizer. Dab small amounts on your forehead, cheeks, nose, and chin, then gently blend it in.
Moisturizer helps lock in all the benefits of your serum. Think of it as the final seal that keeps your skin hydrated and protected.
- For oily or combo skin: go for a lightweight, water-based gel.
- For dry skin: reach for a richer cream or ointment.
This step is essential in any guide on how to apply serum on face, because sealing in hydration is just as important as the treatment itself.
Should you apply serum before or after moisturizer?
Here’s a rule you’ll want to remember: apply products from thinnest to thickest. Since serums are lightweight and fast-absorbing, always use them before your moisturizer.
Most serums work best when applied twice daily — once in the morning after cleansing, and once before bed.
Just make sure you’re using the right formula for your skin needs:
- Dealing with acne scars or dark spots? Try a Vitamin C serum.
- Battling dryness? Hyaluronic acid is your friend.
- Need glow and even tone? Niacinamide is a great pick.
Build your routine like this:
Morning – Cleanser → Face serum → Moisturizer → Sunscreen
Night – Cleanser → Face serum → Moisturizer or night cream
Now that you’ve nailed how to apply serum on your face, it’s time to find the one that suits your skin best.
Give it time! It can take up to 4 months of regular use to notice real changes in your skin. And don’t overdo it.
Stick to no more than 2–3 serums because using more serums at once can backfire by clogging pores or irritate your skin.
Need help building a skincare routine that actually works? Visit Beautybydaz.com to explore our expert-recommended serums and skincare guides.
